HillBilly Concept

Created as a concept for Powakaddy's budget brand, HillBilly, this concept went on to morph into the EziCaddy product you see today. The HillBilly, in many ways is a more ambitious design, mechanically. We were looking to celebrate the utilitarian qualities of the brand while paring down the design to purely structural and ergonomic elements to really enhance the overall product ease-of-use and user experience in general.