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EasyDo Dishmatic dish brush

Augmenting the range of EasyDO's eco product brand DISHMATIC with an all-new refillable washing up brush, with backwards compatible sponge and scourer refills, for a very cost driven market.

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Handle ergonomics development and consumables innovation and design

EasyDO's key drivers for this project were:

Increase features and benefits;

Maintain very tight manufacturing cost targets;

Develop a clean style with a high level of comfort and ergonomic consideration;

Increase user satisfaction;

Backwards compatibility for the sponge and scourer refill plates.

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EasyDO products are made almost entirely of recycled plastics.

FutureMade (as Hyphen Design) has worked with EasyDo for approximately 10 years, helping them expand their brands and product range.

© 2021 Hyphen Design LLC and FutureMade

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